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Tim Cook's Freshman Year: The Apple CEO Speaks

As I look around the table at the executive team, arguably, at least in my opinion, we have the best designer in the world, the top silicon expert in the world, the best operational executive in the world, and the best leaders in marketing, software, hardware, and services.

This really speaks to what makes Apple's team special.

Tim goes into a bit more detail on Jony Ive later in the piece:

I don’t think there’s anybody in the world that has a better taste than he does. So I think he’s very special. He’s an original.

When I try to explain to non-Apple customers why I'm willing to pay a premium for their products, I struggle sometimes. I think going forward, the best response is simply, "It is a matter of taste, and Apple's is the best in the world."