Really interesting article about the origins and struggles of a web start up that I have heard a lot about, but never actually used personally (until today). I find that getting the history of how a popular web brand got to where it is fascinating.
Then traffic started falling. By autumn, it dwindled to less than half its peak, and the very same tech watchers started wondering whether it was all over. Goldstein says he can hear the doubt in the voices of his Silicon Valley friends. "I can tell now when people say, 'How's it going?' they mean, 'You're flattening, aren't you?' "
Thinly masked methods of asking if a company is floundering can be an artform.