I'm as interested as Gruber on the validity of this being a well-researched piece of journalism. This line from the original post that he also quotes is the one that I find most ludicrous.

Many companies, executive coaches and HR professionals are looking to erase the anxiety-inducing word from the corporate lexicon, and some are urging it be replaced by what they see as a gentler, more constructive word: “feedforward.”

With almost anything in history, the pendulum swings too far before it comes back to center.